HONESTFBA 2.0

Learn Amazon FBA from people you can trust

Learn Amazon FBA from people you can trust

Join the HonestFBA community & we'll show you how to launch a profitable Amazon FBA brand in as little as 90 days.

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Wanna learn everything you need to know about Amazon FBA?
We've got a 100% free 3 day masterclass where we teach you everything from A-Z.

Join our Amazon FBA challenge

9th May 2024
London

Join us for a day of FBA shenanigans for:

Sh*t Hot Speakers (seriously, we've gone top tier)

Amazon Tactics Masterclasses

A Stupidly Cool, Over the Top Venue

And much, much more...

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The most up to date Amazon FBA training for 2024
200+ Step-By-Step Lessons
A beginner-to-advanced training programme that teaches you everything you need to know about building a profitable brand on Amazon.
Lesson List
Support From 7-Figure Experts
Coaching from active 7-figure Amazon FBA sellers, providing the direction & support needed to set you up for success.
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Live Coaching Calls
Weekly group calls held with our HonestFBA coaches, giving you the opportunity to ask, learn, and network with other entrepreneurs.
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Product Research Masterclasses
Live weekly classes held with our product research experts, as well as the option for you to submit product ideas to them for feedback.
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90-Day Selling Accelerator
We'll set you weekly tasks over the next 12 weeks, giving you the guidance needed to launch a product in as little as 90 days.
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A Supportive Community
Access to the HonestFBA community - a thriving network of likeminded individuals who want to help each other to succeed.
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Seller Tools & Templates
Access to a suite of our own tools, templates & progress trackers, giving you everything you need to achieve success on Amazon.
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Meet-Ups & Events
Invites to meet-ups & events, held exclusively for our members so that they can network more & receive awards for their achievements!
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The 'HonestFBA Guarantee'
A unique guarantee: if we're not able to get you successfully selling on Amazon, you'll get your membership fee refunded back in full.
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What is HonestFBA?

We created Honest FBA in response to the online education industry's lack of transparency when demonstrating what it really takes to create a super successful brand on Amazon.

Honest FBA is led by 7-figure Amazon FBA sellers Tom, Alex & Janson, who have combined their own selling experiences and skills gained from careers in finance, marketing & branding, to form the most comprehensive & transparent Amazon FBA training programme & community available.

We're proud to have built a thriving community of entrepreneurs that want to learn how to launch & scale a successful product with Amazon FBA... without any of the bullsh*t!

Meet Your Honest FBA Coaches
APPLICATION ONLY
We Don't Accept Just Anyone
In order to maintain our high success rate and community quality, we only accept new members after a short application call. Apply now and let's see if we're a good fit for each other.
APPLY To join us
Happy Members With Great Results

Hear From Our Active HonestFBA Members

1,000+
New Entrepreneurs
4.9 / 5.0
Average Review Score
See More Success Stories
"I haven't looked back. It's a great course.. it changed my life."
Gaz, 100K Club Member

"I started selling in December 2022. It's now August and we've done just under £200,000 in revenue thanks to this course. And like I say, I haven't looked back.

It's a great course. Really in-depth. FBA can be quite daunting to start with, but they created course where it really puts everything into bite sized pieces. So you can really, dig deep, but take your time at the same time, and you can always go back."

"I just gotta say... out of all the Amazon FBA communities I come across... I always think, Damn. Nothing is like Honest FBA."
Evan, Connecticut

"I actually work at Amazon full time and started selling on Amazon about a year ago... but I didn't start with HonestFBA, I started with another agency, and it was quite a terrible experience.

So I ran into HonestFBA when I was on YouTube, I was searching for help with tariffs, and I saw one of their videos, and it was super helpful. So that's when I reached out to the team. And found the course and got plugged into the community.

Over the past year and a half that I've been learning from them it's been incredible. If I didn't find this community, I probably would have given up a long time ago because it's hard to find people that are actively selling on Amazon and are for real growing a brand there. So 10/10 recommend, and thank you so much for all you guys have done."

"I've managed to generate over £160,000 worth of revenue, with the one product"
George, 500K Club Member

"Since I joined it's been going really well, I've managed to generate over $160,000 worth of revenue, with the one product. Really pleased.

The course is broken down into loads and loads and loads of little bite sized chunks, so it's really easy digest, you can suspend a little bit of time per night, just watching a few videos, watching it all through, and then once you actually go to, to actually doing the the work itself. If you're ever stuck, you can always just go back to the little bite size video and it's all there."

"I can't recommend this course enough. It really has changed my life"
Matt, 100K Club Member

"This year, I hit £100,000 revenue in Amazon FBA, mostly off two products.

Got three products launched at that time but most of that 100k came from two products. The way the course is delivered is engaging. There's a lot of content. There's hours and hours to watch. The way they put it across to you, it makes you want to watch the next video, the next video, the next video, and so on. So yeah, I can't can't recommend this course enough. It really has changed my life."

"It's very detailed. It takes you right from the very beginning of the process"
Sam, 100k Club Member

"It teaches you how to create and set up your own company, how to go about finding a suitable product understanding how to calculate margins to make sure you're not investing in a product that's not gonna work.

So I launched my first product back in the back end of 2020. And then within the first six weeks, I'd managed to, generate $10,000 of revenue, which was just brilliant. I was just so proud of myself to have got to that stage so quickly."

More Results & Testimonials

Start Your Amazon Journey With Us Today

Book a call with us and we'll show you how we teach you everything that you need to know to become a master of building your own brands & profitably selling products on Amazon.

"Highly Recommended!"

Great comprehensive, detailed, and also intuitive course. Because of the length and depth, suitable both for beginners as well as advanced learners. Highly recommended.

Application Only
Lifetime Access To 200+ Lessons
Support From 7-Figure Sellers Alex, Janson & Tom
Live Coaching and Q&A Sessions
Live Product Research Masterclasses
Product Research Ideas Validation
90 Day Seller Acceleration Programme
Private Members Community Group
Seller Tools Suite (Templates, Calculators etc)
HonestFBA Product Launch Guarantee
Exclusive Recommendations & Discounts
Live Events, Meet Ups & Awards
APPLY TO JOIN HONEST FBA
Member Success Stories

George W

1 Million Club

After enrolling, George soon found his 'star product' and was quick to place an order. Sales went through the roof, and he faced a great problem to have - running out of stock! George has since re-stocked manytimes and is comfortably making £800+ profit per day!

Greg and Ray

100K Club

Greg & Ray saw the potential of building a brand on Amazon every day when working in their local Amazon Fulfilment Center! They quickly progressed through HonestFBA and launched their own product, hitting the £10k mark with ZERO advertising costs - seriously impressive. Well done lads!

Rosie

100K Club

Rosie ventured into Amazon FBA because she didn't like the idea of a 9-5 job for the next 30 years. After launching her first product on Amazon, she achieved immediate success and hit the 10K mark within a month! She's now got the Amazon bug and has placed anorder for her second product.

Uzay

10K Club

In March 2022 Uzay started to look for a new business after selling her restaurant chain. She soon discovered Amazon FBA and started getting coaching from Janson, despite having no prior online experience. Wthin a few short months she launched her own product and hit 10K soon after - amazing work!

Lynn

10K Club

Lynn decided to start a brand on Amazon after her business was forced to shut after national lockdowns. After joining the programme, she was quick to gain a solid understanding of what makes a good brand, and soon launched her own product to shoppers from around the country!

Nick

10K Club

Nick wanted to get involved with Amazon FBA after he was recommended it by a friend who was also a successful seller. After joining the training he was quick to launch his own branded product and soon joined the 10K club too!

Monika and Paul

10K Club

Monika and Paul wanted an additional income stream that didn't distract too much from their day jobs, which got them interested in looking into Amazon FBA. After overcoming countless hurdles with the help of Janson and the community , Monika and Paul reached 10k in sales and are now confident in their ability to grow both their sales and product line. Good job!

See More Member Results
become a master of BUILDING your own brand

Want To Learn How To Build A Brand On Amazon?

Learn more about the HonestFBA community and what makes it so special.

Being an entrepreneur can be incredibly lonely, which is why we focused so heavily on the community aspect when building HonestFBA. We wanted to create the one thing that we so badly needed a few years ago when we first started, to give people the support and guidance that we didn’t have. We know that if we had access to a community like Honest FBA when we started, we’d be even more successful than we are today.

When you become a part of Honest FBA, you’re not just joining a bog standard Amazon course... you’re joining a community of like minded entrepreneurs at every stage of the journey that want support and help each other to win. The support that we provide our members with and the amazing community that we’re building is what sets us miles apart from anybody else, which we've been told time and time again by our members.

By being a part of HonestFBA, not only will you make new friends and connections, but you’ll get a sense of solidarity with a group of people that all share the same goals which will help you stay motivated & committed to building your Amazon FBA brand. with us.

So if you’re looking to join a thriving community of entrepreneurs that will allow you to make new friends, go to meet ups and more, then we’d love to have a chat to see if we're a good fit for each other.

Learn more about our coaches and their Amazon FBA experience

TOM
Co-Head & Founder of HonestFBA

An operations, sales, branding and logistics pro, Tom began his Amazon FBA journey after being pursuaded by Alex to 'give it a go' in 2019 - and he hasn't looked back since. He continues to build his and Alex's 7-figure brand and helps other HonestFBA members to do the same.

JANSON
Co-Head of HonestFBA

Janson started selling on Amazon in 2018, building a 7-figure brand in his spare time and documenting his journey on YouTube and even on BBC News. He coached & mentored thousands of students via his mentor programme the 'Smashers Academy' before teaming up with HonestFBA in 2023.​

TOM H
Branding Expert & Member Coach

Tom started selling on Amazon in 2020, first starting with wall baskets made in Africa! In addition to his own products, Tom manages other brands through his own Amazon agency and also helps HonestFBA members with all aspects of their Amazon journeys.

EVAN
Logistics Expert & Member Coach

Evan's our 'inside man', having worked in an Amazon fulfilfment center for years in the USA. He's also a full time seller and helps members wit all areas, especially product research, launching, and anything to do with logistics.

CHARLIE
Product Research Expert & Coach

Charlie's been selling on Amazon for a number of years, also heling our members do the same. He provides one-to-one coaching sessions on product research, launching & scaling, as well as ways to stay motivated.

become a master of BUILDING your own brand

Learn How To Build Your Own 7-Figure Brand On Amazon

Here's more about the support & guidance our members receive...

AMAZON MASTERY TRAINING

23 Modules | 170+ Lessons | On-Demand | Lifetime Access

Our beginner-to-advanced Amazon FBA training programme teaches you everything that you need to know to become a master of building your own brand & profitably selling products on Amazon. No stone has been left unturned, with lessons, checklists, calculators & templates all designed to set you up for success. Available to access on demand 24/7 via the HonestFBA Members' Zone and Phone & Tablet App.

EXPERT COACHING & SUPPORT

Ongoing Guidance From 7 Figure Amazon FBA Experts

Avoid wasting time looking for answers online that are often outdated or wrong, and reduce the chances of making costly mistakes... if you're feeling stuck, overwhelmed or confused - simply ask us for help! As an HonestFBA member, you'll receive guidance & support from our team of 7-figure Amazon FBA experts whenever you need it. We can help with just about any topic, from product research, to sourcing suppliers, to launching on Amazon.

LIVE COACHING SESSIONS

BI-WEEKLY LIVE GROUP COACHING SESSIONS

Every 2 weeks we run live, interactive training sessions for HonestFBA members. Hosted by our own expert coaches, these sessions are perfect for you to learn more about building a brand on Amazon, ask questions, network with each other, and to have fun. Winners of the '10K Club' and '100K Club' awards are also interviewed, wtih lots of stories and learnings shared with the community!

LIVE PRODUCT RESEARCH CLASSES

PRODUCT RESEARCH COACHING CALls + PRODUCT IDEA reviews

Finding a product to sell on Amazon is undoubtedly one of the most demotivating & challenging tasks that beginners face... but not for members of HonestFBA. We run live monthly product research coaching calls to keep motivation high & teach the latest strategies, and we give members the option to submit product ideas to us for our expert review.

MASTERMIND COMMUNITY

A Thriving Community Of New & Existing Amazon FBA Sellers

Immediate access to HonestFBA's private Discord & Facebook communities, a group of likeminded individuals all on the same path that leads towards building a 7 or 8 figure brand with Amazon FBA. Grow your skillset & build your Amazon FBA business with the full support of the HonestFBA commuity - a fantastic place to share experiences, network, stay motivated, and learn from others.

ACCELERATION PROGRAMME

90-Day Acceleration & Accountability Course

The 'Honest University' acceleration programme is designed to keep you on track in the early stages of your Amazon FBA journey, ensuring that you are able to progress to the selling stage in as little as 90 days.  Every week for the first 12 weeks of your journey, you'll receive a motivational video and email with tasks for you to complete, starting with product research and progressing to the launch of your first Amazon FBA product.

live events &
MEET UPS

MEET AND LEARN FROM OTHER AMAZON FBA ENTREPRENEURS

For members only, every quarter we host small in-person meet ups to give you the opportunity to meet other Amazon FBA entrepreneurs and make new friends. Each year we also host larger events with guest speakers so that you can stay motivated, learn to improve your business futher, and stay connected with the HonestFBA community.

REFERRALS & DISCOUNTS

OUR Personal Recommendations & Exclusive Discounts

Since 2018, we've built a strong network of 'tried and tested' freelancers & service providers, all of which are provided to members of HonestFBA - some with exclusive discounts. You'll never have to worry about searching for a well priced 5-star service provider or a good freelancer again - we provide them all in our 'book of secrets'.

THE HONEST FBA GUARANTEE

OUR PROMISE TO YOU

We are so confident in our ability to get you successfully selling, that we we provide all members with a unique money back 'launch' guarantee. If your product does not generate sales of at least the membership cost of HonestFBA when you launch and is deemed unsuccessful per the T&Cs, you will be entitled to a full refund.

Start Your Amazon Journey With Us Today

Book a call with us to learn more about HonestFBA and how we show you everything that you need to know to become a master of building your own brand on Amazon.

"Highly Recommended!"

Great comprehensive, detailed, and also intuitive course. Because of the length and depth, suitable both for beginners as well as advanced learners. Highly recommended.

Application Only
Lifetime Access To 200+ Lessons
Support From 7-Figure Sellers Alex, Janson & Tom
Live Coaching and Q&A Sessions
Product Research Masterclasses
Product Research Ideas Validation
90 Day Seller Acceleration Programme
Private Members Community Group
Seller Tools Suite (Templates, Calculators etc)
HonestFBA Product Launch Guarantee
Exclusive Recommendations & Discounts
Live Events, Meet Ups & Awards
apply to join honest fba
23 Modules | 170+ Lessons | Course Notes | Quizzes | CHEAT SHEETS

What You'll Learn...

Module 1: Introduction
Module 2: Business Setup & Admin
Module 3: Setting Up Your Amazon Seller Account
Module 4: Product Research | Fundamentals
Module 5: PRODUCT RESEARCH | Our Simple, Step by Step Process
Module 6: PRODUCT RESEARCH | Practice
Module 7: PRODUCT RESEARCH | Discovery
Module 8: PRODUCT RESEARCH | Making the final decision
Module 9: Branding & Product Packaging
Module 10: Sourcing Your Product
Module 11: Barcodes Explained!
Module 12: Placing An Order With Your Supplier
Module 14: Shipping to Amazon
Module 13: Arranging Your Shipment
Module 15: Creating Your Amazon Listing
Module 16: Launching Products On Amazon
Module 17: Pricing & Profits
Module 18: Reviews
Module 19: Introduction to Pay-Per-Click Advertising
Module 20: PPC Campaign Setup & Analysis
Module 21: Maintaining Your Business
Module 22: Scaling Your Business
Module 23: Conclusion
🎉 Guest Bonus Modules

Frequently Asked Questions

How do I get in touch?
Who are the experts providing guidance at HonestFBA?
What level of experience do you need to join HonestFBA?
What makes HonestFBA different to other courses?
What's your refund policy?

Start Your Amazon Journey With Us Today

We'll teach you everything that you need to know to become a master of building your own brand & profitably sell products on Amazon.

"Highly Recommended!"

Great comprehensive, detailed, and also intuitive course. Because of the length and depth, suitable both for beginners as well as advanced learners. Highly recommended.

Application Only
Lifetime Access To 200+ Lessons
Support From 7-Figure Sellers Alex, Janson & Tom
Live Coaching and Q&A Sessions
Product Research Masterclasses
Product Research Ideas Validation
90 Day Seller Acceleration Programme
Private Members Community Group
Seller Tools Suite (Templates, Calculators etc)
HonestFBA Product Launch Guarantee
Exclusive Recommendations & Discounts
Live Events, Meet Ups & Awards
apply to join honest fba

DISCLAIMER: You recognise and agree that we have made no implications, warranties, promises, suggestions, projections, representations or guarantees whatsoever to you about future sales or results, or that you will earn any money and that I have not authorised any such projection, promise, or representation by others. You must obtain advice on taxes (sales tax, VAT, income tax, business taxes, etc.) from a tax professional. You must obtain business formation, legal and patent advice from a legal professional. We take no responsibility for any information given that falls under those categories. You accept that we are not a tax or legal professional. You must consult a legal professional for advice on these topics. We make absolutely NO guarantee of success, monetary or otherwise, and we take no responsibility for any time or money spent in relation to this course, products, advertising, my assistance, or otherwise. Only one person may access the course per purchase. If a user is seen allowing others to use his account to access the course, that person will be removed the course without a refund. You may not share this information with others not enrolled in the course. If you are found uploading these videos or sharing information anywhere else, you will be removed without refund. The Facebook group is there so everyone in this group and converse about topics of this course. Results may vary. Accept that although you follow this course, you may not receive the sales or income desired. I am not responsible for your well-being or your income. Please be aware of this. This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.